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Digital Marketing Manager Job Vacancy Basotho Mall Lesotho Maseru

Job Title: Digital Marketing Manager

Position Summary:
As a Digital Marketing Manager at Basotho Mall, you will be responsible for developing and executing digital marketing strategies to drive online presence, engagement, and revenue growth. This role requires a combination of creative, technical, and strategic skills. Successful candidates should possess the following:

Key Responsibilities:

  1. Digital Strategy Development:
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
  • Identify key performance indicators (KPIs) and use data analytics to track and improve campaign effectiveness.
  1. Online Advertising and Traditional Advertising:
  • Plan and manage online advertising campaigns across various platforms (e.g., Google Ads, social media advertising, display ads) to maximize ROI.
  • Optimize ad spend and target audiences effectively.
  1. Content Marketing:
  • Oversee the creation and distribution of high-quality, engaging content across digital channels, including website, blog, social media, and email.
  • Ensure content is aligned with brand voice and messaging, be ready to share content using business & your personal account.
  1. SEO and SEM:
  • Implement and oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic and paid search rankings.
  • Stay updated on search engine algorithm changes and trends.
  1. Social Media Management:
  • Manage social media accounts and create a content calendar for consistent posting.
  • Create engaging content, reels, videos, photos to be posted on our social platforms.
  • Engage with the audience, respond to comments, and develop a community around the brand.
  1. Email Marketing:
  • Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing.
  • Optimize email content and design to maximize open rates and click-through rates.
  1. Web Analytics:
  • Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics).
  • Make data-driven recommendations for website optimization.
  1. Team Leadership:
  • Manage and lead a team of digital marketing professionals, delegating tasks and ensuring their professional development.

Qualifications and Skills:

  • With or without experience in digital marketing, with a strong track record of successful campaigns.
  • Proficiency in marketing software and tools, including SEO/SEM tools, social media management platforms, and email marketing software.
  • In-depth knowledge of digital marketing trends, best practices, and emerging technologies.
  • Strong analytical and data interpretation skills.
  • Excellent written and verbal communication skills.
  • Leadership and team management capabilities.
  • Creativity, adaptability, and a passion for staying updated on industry changes.

Desirable Qualifications:

  • Diploma in Marketing Management.
  • Associate Degree in Marketing.
  • Associate Degree in Animation.
  • Associate Degree in Games Design.
  • Associate Degree in Creative Multimedia.
  • Associate Degree in Web Design.

Working Conditions:

  • Office-based work with some flexibility for remote work.
  • Occasional travel to attend industry events and conferences.

Join Our Team:
If you have a strong background in digital marketing and possess the qualifications and skills mentioned above, including the desirable qualifications, we invite you to apply for the role of Digital Marketing Manager at Basotho Mall. This position offers an opportunity to lead the digital marketing efforts of our company and contribute to our online success. Your expertise in driving online engagement and revenue growth will be a valuable asset to our team. Apply now and be part of our exciting journey!

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